Google Ads are among the most popular search Ads platform globally and reasonably. About 90% of consumers online say that Google ads influence their purchases. It is also an ideal marketing tool for businesses with a poor SEO ranking.However, many marketers and business owners struggle with increasing the conversion rates of their Google Ads. And marketers believe that they have done everything to get conversions.
Here are four reasons why your Google isn’t getting the conversions you desire.
You don’t have clarity about search intent
Unlike social platforms, people come to the search engine with only one purpose, which is to search. By matching the searcher’s intent in your ads, you can ensure that the right people see it. Therefore, Google Ads is one of the most beneficial advertising platforms. However, if you fail to understand the search intent, your ads won’t be visible to the right users, and you won’t get the desired conversion rate.
You are not using the proper extensions
Ad extensions are the tags you add to the search ad to provide more relevant information to the viewer, so they don’t have to go to the website and search for it. They include phone numbers, locations, and other essential information about your business. However, you need to ensure that you add the correct tag extensions as per your target audience and their interests.
Wrong ad groups
Many marketers choose the right keywords per ad, but they don’t double-check whether the advertisement in the same ad group has similar keywords when it comes to the ad group. It, in turn, causes clashes with the search intent; that’s why you need to ensure that all the ads in a single ad group have similar keywords.
Poor landing pages
Another common reason for the low conversion rate is a poor or unappealing landing page. When the user clicks on your ad, the page they see is called the landing page. If the page is unresponsive or unappealing, the user will leave your site without purchasing, and you won’t have any conversions. So ensure that your landing pages are optimized and eye-catching.
About PrimeCaster Media
If you are looking for an agency to help you with your digital marketing strategies, look no further than PrimeCaster Media. We specialize in creating cost-effective strategies for your business needs & targets. Our services include Facebook Ads, SEO, PPC, funnel design, and custom websites. You can write to us at firstname.lastname@example.org or fill out our online contact form to know more.