Whether you have just ventured into a business or have been in the industry for a long time, PPC is essential for your marketing strategies. However, PPC is constantly evolving according to the changes in search engine algorithms and customer preferences. As a digital marketing agency or a local business, you need to stay on top of these changing trends to run successful PPC campaigns. 

Here are some crucial PPC trends you will see in 2022.

Voice search

With the increasing use of home automation systems and voice assistants, many consumers prefer using voice search. To quickly show up on such searches, you need to include conversational keywords that voice assistant users will likely use during their searches. 

Video ads

Video marketing is the future. Consumers love video content. Incorporating video ads into your PPC campaigns can increase conversions and help you get better results. You can use video ads to advertise on YouTube, Instagram, Facebook, and other social media platforms. 

Audience targeting

With increased restrictions on advertising placed by search engines to protect customer privacy, audience targeting will become more crucial. Targeting a specific audience with your ad campaigns and keywords is the best way to get conversions from PPC campaigns in 2022. 

Testing

Another significant trend that you will see in 2022 is the increased use of automation and machine learning. It will also reflect in the additional testing. This year, businesses need to go beyond just automating ad sets and using tests for keywords. Instead, the focus should be on testing concepts and phrases aligned to match search intent rather than mere search words. 

You can also expect a shift in the testing of eCommerce ad placements this year.

Diversification

This year, another emerging trend with PPC marketing would be increased use of diversified platforms and ad types rather than just sticking to the primary one or two channels. Hence, you need to diversify your reach and mediums to keep up with the trends this year. 

About PrimeCaster Media

If you are looking for an agency to help you with your digital marketing strategies, look no further than PrimeCaster Media. We specialize in creating cost-effective strategies for your business needs & targets. Our services include Facebook Ads, SEO, PPC, funnel design, and custom websites. You can write to us at support@primecastermedia.com or fill out our online contact form to know more.