Top 5 Ways to Boost Your Local Search Rankings with SEO

Being a small business, it is evident that most of your customers would be from local communities. Ranking higher in local SEO can earn you better visibility and more customers. However, ranking on local SEO requires different tactics than standard SEO. Using the right SEO tactics can improve your visibility on local searches on search engines and […]

Top 4 Ways to Use Facebook as A Digital Marketing Tool

Facebook is indisputably one of the largest social media platforms globally, with over 2.6 billion active users. That’s why it is among the best platforms for businesses to achieve their digital marketing goals. Facebook offers multiple advertising and brand-building tools to help you reach your business goals affordably and efficiently. Here are the most effective ways […]

Top 6 Tips to Succeed At Digital Marketing

Technology is advancing, and businesses are switching to digital platforms for marketing. More and more companies are spending their marketing budget on digital marketing as it is cost-effective and provides better results. However, investing money in digital marketing does not guarantee success. To succeed in your digital marketing strategies, you need to use the right […]

Top 5 Ways to Make Visitors Sign Up For Your Services

Your SEO and SEM efforts are working, and you can see a steady rise in traffic on your website. However, you are having difficulty getting leads and subscribers even with the increased traffic. Many businesses confuse increased website traffic with increased conversions. However, conversions from your website need a different array of strategies. Here are some […]

Are you a local small business? Here is why you need to market online!

The Internet has drastically changed how businesses work in the past few years. You can no longer rely on a huge board and newspaper classified column ads to promote your business in the local market. Studies show that 89 percent of consumers start with a search engine query when looking for information on products or […]

4 Reasons Your Google Ads Aren’t Converting

Google Ads are among the most popular search Ads platform globally and reasonably. About 90% of consumers online say that Google ads influence their purchases. It is also an ideal marketing tool for businesses with a poor SEO ranking.However, many marketers and business owners struggle with increasing the conversion rates of their Google Ads. And marketers believe that […]

4 Reasons Your Facebook Ads Aren’t Converting

With over 2.91 billion monthly active users, Facebook is a social media giant. And the extensive reach Facebook has makes it an inevitable marketing platform. However, not all businesses are able to get the results they desire from their ads. If you are also struggling to get conversions and leads from your Facebook Ads, it’s […]

A Step-By-Step Guide to Creating an Effective Social Media Strategy

With over 4.55 billion global users, social media is becoming one of the most prominent digital media marketing platforms. By using the right social media strategy, many small businesses have turned their business around. If you also want to enhance your business through social media, you must create and employ a workable social media strategy.  Here’s how […]

5 Ways to Optimize Your Search Engine Marketing Efforts

Search Engine Marketing helps drive your business when your SEO strategies aren’t paying off well, although they can also be independent success markers. Optimal SEM can skyrocket your traffic and conversions at an exceptional rate by aptly connecting your product/service with the buyer’s intent.  However, you need to keep up with the latest SEM trends […]

5 Little-known Facts About Google Ads

Google Ads is the biggest online paid marketing platform globally, and a prominent tool businesses use to increase their website’s traffic and conversions. You can gauge how popular it is as more than 90% of Google’s revenue ( 62 billion dollars , in 2019) comes from Google ads advertising. There are various interesting facts about Google Ads […]