Let me tell you about another of our clients. Brothers Kevin and Mike are custom kitchen remodelers based in Colwyn Bay, North Wales. And when Mike first came to us, their business was virtually invisible online.
Like a lot of local business owners, they were relying heavily on word-of-mouth to attract new customers. To make matters worse, a lot of their time was being taken up by small “odd jobs” that didn’t pay very well.
So, we asked Kevin and Mike a few questions about their business, and helped them to define their ideal customer. Then, instead of competing against big companies like Magnet and Howdens, we drilled down and shifted the focus of their advertising to high-value products and services.
And the results speak for themselves.
Within 3 months of starting with us, Kevin and Mike had several spots on the first page of Google, listings on multiple big brand sites, and are now highly visible across multiple locations.
Take a look at this.
Not only are Kevin and Mike now in the Money Pack for several of their products and services. But, as you can see, they’re actually outranking Magnet — one of the largest fitted kitchen retailers in the UK.
Pretty cool, right?
So, why does going small work, exactly?
- Well, just like Kevin and Mike, you’ll reach thousands of potential customers who are searching online for products and services just like yours…
- You’ll increase your brand’s digital footprint and drive your business to the top of search results…
- You’ll leverage big brand sites to become the #1 go-to choice in your local area for the specific problems you solve.
- And perhaps best of all, your customers, clients, or patients will come to you pre-sold, credit card in hand, ready to buy!
Not too shabby, right?
But, if you’re anything like most people, you’re probably thinking:
“But I don’t have the time to learn marketing! How do I get on these big sites in the first place? What do I need to do?”
And that’s a great question!
And I’m going to answer it in Secret #3.
Because in Secret #3, I’m going to reveal, “How To Create Your Action Plan To Attract More Customers, Clients, Or Patients & Dominate Your Local Area Kardashian Style.”
First, list all the products and services your business offers, and all the locations it serves.
Second, look at how visible your business is online for those products and services, and how much competition there is.
Third, you need to find big-name sites you can advertise on so that you can improve your visibility and get your business seen in more places.
There’s only one problem: marketing takes time.
It takes time to learn, time to understand, and — most importantly — time to implement. Perhaps that’s why nearly 1 in 4 small business owners say finding time and resources to allocate to digital marketing is their number one challenge.
Pile on top all the other hats small business owners wear, and it’s not surprising this is a top challenge for small business owners. The key to effective marketing is to keep up-to-date with the latest trends and developments in the industry so you don’t fall behind the competition.
But as a business owner, you need to focus on your business, and simply cannot keep up-to-date with all the latest marketing trends.
Even Kim Kardashian has an expert team behind her!
A brand as big as Kim needs a lot of help to keep her life and business going. Between filming a hit TV show, running a beauty empire, and studying to become a lawyer, Kardashian’s life is extremely busy.
Add to that four children and a giant mansion to maintain, and it quickly becomes impossible for Kardashian to do everything herself.
That’s why she has a big team around her that allows her to focus on what she does best — posting controversial selfies and intimate pictures of her family — while they take care of all the marketing work behind the scenes.
So, let me ask you a question:
How much would you spend on a salesperson who could predictably bring you 10 new customers a month?
To stick with our earlier example, imagine you’re a dentist and you have an ambassador for your business going out onto the high street, finding people with bad teeth, and saying “Hey, you need a filling. You should give Dave a call.”
What would that mean for you and your business?