Your SEO and SEM efforts are working, and you can see a steady rise in traffic on your website. However, you are having difficulty getting leads and subscribers even with the increased traffic. Many businesses confuse increased website traffic with increased conversions. However, conversions from your website need a different array of strategies.
Here are some tips that will make your visitors want to sign up for your services.
Implement live chat
Implementing live chat allows you to take quick actions if the customer leaves without signing up due to unanswered queries about your products or service. Live chat gives them an option to clear their doubts and increases your chances of convincing them to make a purchase.
Offer free trials
When thinking from a customer’s viewpoint, you wouldn’t want to spend hundreds of dollars on a service that you might find unsuitable later on. Offering free trials help customers try your products/services without worrying about the consequences of not liking them and wasting their money. But once they decide they like it, they are more inclined to purchase your services for the long term.
Show signs of social proof
Most customers are willing to purchase if they know that other people have already bought that product and liked it. Including testimonials and reviews on your websites from your existing customers makes your visitors more inclined to buy your services.
Tap into your customers’ FOMO
One of the most common reasons for a customer not making a purchase is the thinking that they will buy it later. (We all have added things in our cart and forgotten about it!) To tackle this behavior, you can leverage your customers’ FOMO. Provide additional discounts or freebies if the customer purchases within a certain period to complete the transaction.
Create a comparison
The customer can also delay purchasing your services to ensure they don’t lose a better deal from your competition. Showing a comparison of your products/services against other similar ones in the market can help overcome this hesitancy. You can create videos or blog posts for the same, however, remember to never directly name & shame your competitors’ in those. Instead, come up with creative ways to draw the comparison.
About PrimeCaster Media
If you are looking for an agency to help you with your digital marketing strategies, look no further than PrimeCaster Media. We specialize in creating cost-effective strategies for your business needs & targets. Our services include Facebook Ads, SEO, PPC, funnel design, and custom websites. You can write to us at firstname.lastname@example.org or fill out our online contact form to know more.