No business is unaware of the importance of SEO in the digital marketing world. However, few companies can use their SEO reports to their fullest potential. SEO data from tools like Google Analytics is a goldmine of information that a business can use to boost its sales and revenue. The trick is to know just how to utilize that data.
1. Compare the profitability of new vs. returning customers
More often than not, businesses earn the most revenue from repeat customers. So if companies can find out who their repeat customers are and which ones are new, they can target new customers to become repeat customers, rather than looking for more new customers in the market.
2. Remarket by items visited but not searched
SEO analytics are so advanced that they can track visitors’ every activity on your website. It is expected that people who visit a website don’t make a purchase but look at the products they want. SEO analytics identifies such visitors and targets them with Ads to entice them in buying those products.
3. Remarket by top traffic source
With the help of SEO analysis, you can identify the top traffic sources on your website. After that, you can target these sources to get more customers on your website. These sources can be your mobile application, or social media sites like Twitter, Linkedin, Facebook, and Instagram.
4. Target your customers with specific pages
Some pages on your website could retain your visitors longer than others. They may have just the right content and the information they need. Whatever the reason, SEO analytics can tell you which are these pages. You can target customers who stayed on a particular page(s) for long but didn’t make a purchase.
5. Remarket to mobile users on desktop devices
Sometimes, customers want to make a purchase but drop midway because they want to do it from their desktops. You can re-target such customers on relevant desktop devices to increase your sales and revenue.
About PrimeCaster Media
If you are looking for an agency to help you with your digital marketing strategies, look no further than PrimeCaster Media. We specialize in creating cost-effective strategies for your business needs & targets. Our services include Facebook Ads, SEO, PPC, funnel design, and custom websites. You can write to us at firstname.lastname@example.org or fill out our online contact form to know more.